In this episode of Elevating Charlotte, we’re diving into an innovative approach to business networking that’s changing the game for local businesses—the Reverse Trade Show.

Host Maria Vastola sits down with Mark Odell, Business Retention & Expansion Manager for Charlotte County, to explore how this unique event flips the traditional trade show model on its head. Instead of small businesses setting up booths and hoping to attract buyers, government agencies, large businesses, and major organizations are the ones at the booths, ready to connect with suppliers and service providers.

Key Topics Covered:

• What is a Reverse Trade Show and how does it create direct access to decision-makers
• Why this format increases business success rates compared to traditional networking methods
• The economic impact of these e ...