Notas del episodio

Summary

Stephen Brown, Founder of LedgerGurus, and Kelley Birrell, Marketing Manager at LedgerGurus, look back at the ecommerce predictions they made at the start of 2025. They review what actually happened across ecommerce growth, marketing costs, interest rates, inflation, and AI adoption. Each prediction is graded with real data and real-world operator context.

They also unpack the biggest curveballs of the year, including tariffs, de minimis rule changes, TikTok Shop growth, and the limits of new ad channels. Stephen shares where he underestimated risk, what surprised him about consumer spending, and why 2025 felt harder than expected for many brands. The episode helps sellers think more clearly about planning for 2026.

Takeaways

  • Ecommerce returned to peak levels as a share ... 
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Palabras clave
ecommerceinflationtariffssupply chainTikTokAIpredictionsmarketingbusiness regulation2025