E6: The Cost of Selling on Amazon in 2025

In this episode of The Ecommerce Finance Podcast, Stephen Brown and Liz Adamson discuss the evolving landscape of Amazon fees and the challenges sellers face in 2025. They explore the rising costs of advertising, the complexities of Fulfillment by Amazon (FBA), and the impact of Chinese sellers on the marketplace.

Liz emphasizes the necessity of advertising for success on Amazon and the importance of building a strong brand to compete effectively. The conversation also touches on the implications of Amazon's fee structure and the strategies new sellers should adopt to thrive in this competitive environment.

Sound Bites

"If you're not advertising, you are losing sales."

"Amazon is a pay-to-play environment now."

"FBA is becoming harder and harder for sellers."

Takeaway ...