Notas del episodio
Welcome to our program! Today we are honored to have a very special guest, Jacob Elbaum, the CEO and founder of Shivook, a leading ecommerce conversion rate optimization agency. Jacob has led this venture to great success, helping numerous stores to effectively double their conversion rates and scale their ad spend.
On this occasion, we will focus on a fundamental topic for any online business: the importance of A/B tests to improve conversions. A/B testing is an essential strategy in the world of e-commerce, as it allows you to compare two versions of a web page or an advertising campaign to determine which one generates better results in terms of conversion rates.
Jacob Elbaum is an expert in this field and has spent his career fully understanding A/B testing best practices. His experience and knowledge in the field have made him a ...