From FDA Clearance to 1 Billion Views: How This Medical Device Startup Went Viral

When Sahil and his brother started Otoset in their mid-20s, they had no idea their FDA-cleared ear cleaning device would generate over 1 billion social media views and force them to completely pivot their business model.

In this episode, Sahil shares the unexpected journey from building a B2B medical device company to creating "the front door to ear care", a direct-to-consumer healthcare network serving 40 million Americans with chronic ear wax issues.

🔑 KEY TAKEAWAYS:

→ How they became some of the youngest founders to get FDA 510(k) clearance

→ The unexpected social media virality that changed everything

→ Why they pivoted from partner clinics to owning their own locations

→ Marketing strategies: organic content, influencers, and patient education

→ The critical role of FDA clearance as a competi ...