Dry January 2026: Why NA Drinks & Hyper-Craft Cocktails Are Taking Over.

In this episode, Marcel explores the evolving landscape of drinking culture in 2026, focusing on the alcohol spectrum that includes both non-alcoholic and hyper-craft cocktail options. He emphasizes the importance of quality and intentionality in beverage choices, encouraging listeners to embrace a more thoughtful approach to drinking, whether they choose to abstain or indulge.

The conversation explores the 2026 Alcohol Spectrum, highlighting two major trends: a rise in sobriety and a maximalist embrace of hyper-craft cocktails. Younger generations are drinking less, driven by mental health, cost, and social media aesthetics, leading to a booming non-alcoholic (NA) market with sophisticated options. Legacy brands like Guinness and Stella Art ...