China’s Fitne$$ Boom

- Is China’s booming sports and wellness industry the next big opportunity for global brands?



- How do two multinationals tap into China’s $35 billion outdoor sports market?



- Can they survive the rise of local sportswear giants?


- And how do multinational brands resonate with Chinese consumers through localisation and community strategies?

Summary In this episode of China Bizz two leaders of multinational sports brands; Taylor Price, GM of Specialized and Robin Trebbe, former GM at InterSport and VP at Adidas explore the dynamic growth of the wellness industry in China, focusing on the evolving consumer behaviour, the importance of authentic community building in sports, and the strategies brands must adopt to succeed in this unique market.

Takeaways

· The wellness i ...