This is a very special episode of Catalyst, one that offers privileged access to information that was not revealed on one of Netflix's most popular shows.

Owning Manhattan is a reality TV series about SERHANT., one of the fastest-growing real estate brands on the planet. Season 2 dropped on December 5, 2025, and within days reached Netflix’s global top-10 list.

SERHANT. is a Camber Creek portfolio company combining media and technology to drive sales. At first glance, it’s not obvious why a venture capital firm would invest in a company that is the focus of a reality TV show. But SERHANT.’s founder Ryan Serhant explains better than anyone why this makes perfect sense.

Most people think a widget—it could be a Corvette, or a toothbrush, even a house—is the product. But for Ryan and his team, attention is the product. Earn peopl ...