B2B science marketing is changing, and yet certain fundamentals remain the same. How should life sciences companies plan and execute their marketing campaigns today? To explore that question, we sat down with Debra Harrsch, CEO of Brandwidth Solutions, and Peter Harrsch, PhD, Brandwidth’s chief science officer. Reflecting on what they have seen and learned since the agency’s founding 20 years ago, they discuss:

• What has changed the most in B2B science marketing, and what has remained constant, despite all the changes

• Where companies need to convey their message in today’s crowded markets

• The role of AI and GEO

• Why live interviews still matter

• How to measure results effectively

Debra and Peter share their insights, their forecasts for  ...