Notas del episodio
Fred Joyal is a dental marketing pioneer. As the co-founder of 1-800-DENTIST, Fred revolutionized how practices attract patients, spending over $500 million in advertising and generating over a million patient leads before most dentists even had a website. He’s the bestselling author of Everything is Marketing, Becoming Remarkable, and Superbold, and a sought-after speaker known for transforming how dentists think about branding, trust, and confidence. If you're in dentistry and don’t know Fred, you’re missing one of the most influential voices in the business.
In this episode, Fred reflects on 30 years of change in how patients choose practices and what dentists need to understand. He explains why boldness is a critical skill for growth and how trust, not tactics, ultimately drives case acceptance. From practical advice on dental ma ...