From Paper Routes to $9M AUVs: Portillo’s CFO Michelle Hook on Culture, Confidence, and Craveability

The Business of Joy por Lisa W. Miller

Notas del episodio

CFO Michelle Hook of Portillo’s joins me to talk about the ingredients behind one of the most craveable brands in the business!

From her first paper route at 13 to overseeing finance, IT, and supply chain for a $9M-AUV powerhouse, Michelle shares so many great insights and leadership lessons.

In this episode:

📰 How coin rolls, customer notes, and rainy-day tips shaped her leadership style

🍕 What Domino’s taught her about technology, timing, and transformation

🎓 Why she went back for her MBA, and what changed because of it

🥤 Chocolate cake shakes and all the moments that make up Portillo’s crave-worthy culture

📈 How Portillo’s is growing fast, even though just 1% of revenue is spent on marketing

The big takeaway from the episode? You don’t need a big budget to create big moments that matter!

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Bring More JoyCEO InterviewsInterviewJourneyBackToJoyRestaurantsManagementJourneyInspirationBusiness LessonsMarketingWomen in LeadershipCareer GrowthBusiness LeadershipPersonal GrowthTechnologyRestaurant TechRestaurantLWMBusiness of JoyPeopleOvercoming AdversityEntrepreneurship ExecutiveIndustry PracticesInnovationLoyalty ProgramLeadership LessonsBrand ExperienceCFOPortillosDominosBusiness Growth