EPISODE 007 – The Sales Fear Factor: Turning Rejection Into Opportunity

How do you transform fear into fuel for your business? In this episode of Bridging the Divide, host Rolando Bonilla tackles the often-misunderstood world of sales. Rolando shares candid insights from his 15+ years as an entrepreneur, confronting the myth that “great ideas sell themselves” and explaining why the real differentiator between having an idea and having a business comes down to one thing: getting customers.

Explore why selling is not about being “an icky salesperson,” but about offering value, educating your market, and serving as your own best brand ambassador. Through personal stories and practical advice, discover:

• The critical role of your own network in building a sales pipeline
• Why rejection is a necessary step—often turning into opportunity when approached with resilience