Why do certain brand names attract us?

One reason is their foreign-sounding names that cause us to associate the brand with a certain country and quality.

But is it really even from that country?

In this episode, we'll take a look at some brands that use foreign branding to explore the psychology of their name choices – both globally and in Japan.

In this podcast, David Nagai shares diverse ideas to help you think creatively and connect globally – in English.

Join our classes online or in Yokohama-Motomachi, Japan to expand your English and:

· Creative thinking

· Global connection

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