Lessons from Zen Appraisal: Carole Henrysen on Marketing, Meetups, and Mindset

We are joined by Carole Henrysen of Zen Appraisals (PA & NJ). We dig into how she shifted to non-lender work, why saying yes to the tough assignments paid off, and how a simple monthly coffee meetup turned into real referrals and real community.

What you’ll hear:

• The exact habits that took 8 months to the first private lead
• How to talk to callers so they don’t reduce you to “fee and turn time”
• Starting a local appraiser meetup without overthinking it
• Using Google and social posts to make your phone ring