Episode 28: Cravings and the Brain: Beyond Food and Substance

Breaking Free from Within por Prairie Francia

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In this Episode:

Episode 28: Cravings and the Brain: Beyond Food and Substance

Why do cravings feel so powerful — whether it’s for chocolate, alcohol, or even your phone? In this episode of Breaking Free from Within, host Prairie Francia dives into the neuroscience of cravings and explains why they often have less to do with desire and more to do with emotional avoidance.

Cravings activate the brain’s reward pathway, flooding it with dopamine in anticipation of relief (Volkow & Morales, 2015). In fact, research shows that the anticipation of a reward can be stronger than the reward itself (Berridge & Robinson, 2016). This is why cravings can feel overwhelming and why indulging doesn’t always satisfy.

Prairie also explores the psychology behind cravings as forms of experiential avoi ... 

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breaking bad habitsdopamine and cravingsneuroscience of cravingsemotional avoidance and addictionneuroplasticity recoverymotivational interviewing for cravingshabit change neurosciencesubstance abuse recovery toolssober living empowermentEmpowered Recovery Curriculum