Notas del episodio
In Playing to Win, former CEO A.G. Lafley and consultant Roger Martin explain the steps for developing a successful business strategy. When the two worked together at Procter & Gamble, they used this approach to double the company's sales and market capitalization.
Their strategy involves answering five questions, each leading to the next like a cascading waterfall:
- What is your company’s ideal future?
- What are your target markets?
- How will you succeed in those markets?
- What capabilities does your company need in order to "win"?
- How should you manage your company in order to "win"?
In this guide, we’ll examine each step of Lafley and Martin’s waterfall strategy, then discuss how to create a business plan that will help you dominate your chosen market. We’ll further enrich—a ...