The Modern Age of Affiliate Marketing - Noah Tucker, Founder & CEO of Social Snowball

This week’s guest is Noah Tucker, founder and CEO of Social Snowball, an affiliate & referral marketing platform for eCommerce. Their modern and automated affiliate programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Javy Coffee.

Covered in the Episode:

• Noah’s entrepreneurial journey and what sparked Noah to build Social Snowball, catered to DTC and eCommerce brands
• The ‘murky’ world of affiliate marketing, and how its evolved over time to what Noah calls ‘modern affiliates’
• The different types of Affiliates, from influencers, creators, customers and more
• Turning customers into Affiliates
• The power of owning your affiliate customer acquisition channel
• Using performance incentives to drive effective affiliate partnerships
• How ...