Between2Bs
por B2SMB Institute
Big ideas & blunt assessments mingle with a bias towards Small Biz - the Between2Bs podcast grinds on what needs fixing in B2SMB.
Episodios del podcast
Temporada 4
Storytelling for AI2SMB Success
Christopher Rubin of BrandMultiplier.ai shares how to transform AI solutions into compelling stories - stories that resonate with small businesses. As a widely recognized Marketing guru, he lays out techniques to communicate AI's value, moving beyond technical jargon to create narratives that drive mass adoption and sales success.
Co-Founder of Housecall Pro on the Importance of SMB Community
HouseCall Pro's co-Founder Roland Ligtenberg shares how building a genuine Community of local service pros transformed their platform into an essential business tool. That tool is handier than a hammer or wrench, used an average of 7.25 hours daily by 100K+ users. His pragmatic “Community-led Growth” playbook drives success via deep user connections, multiplying the power of solo-preneurs into a vibrant growth-driving customer base. He’s one of our keynote Speakers at our Sonoma Leaders’ Forum - Join us on this latest episode of the Between2Bs podcast.
First Principles of Partnership: Expert Bernhard Friedrichs
What’s a “Partnership Strategy Architect”? Bernhard Friedrichs shares 20 years of insights on building capital-efficient growth through smart B2B partnerships. Learn why some fail, how others thrive, and how to unlock real collaboration. A must-listen for anyone working in partnerships. LISTEN NOW! - LinkedIn: https://www.linkedin.com/in/bfriedrichs/ - Knowledge Hub: https://pro.partnerstandard.com/ - Newsletter: https://news.partnerstandard.com/ - Publication: https://firstprincipleled.com/ - Partnership Architecture Screening: https://partnerstandard.com/partnership-architecture-screening/
"Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360
“Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360 Between2Bs explores Alignable’s new “360” networking features with three small business owners. The platform helps them find quality prospects and partners within Alignable’s 9.5M-member network. Users praise its ability to create meaningful connections based on real-time data rather than random networking.
Selling SMB Tech Since 1997: Chris Shank
Selling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast Chris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since the internet’s early days. His analytical approach and “plain-speak” expertise offers valuable perspective on successful B2SMB tech sales in today’s rapidly evolving marketplace.