Join the conversation as Steve Alexander sits down with Samantha Toth, founder and president of Innereactive, to discuss the vital role company culture plays in building a thriving eyecare practice. With years of experience in eyecare marketing, Samantha shares how culture is rooted in transparency, trust, and true employee engagement.

In this episode, you’ll learn practical strategies for fostering a positive workplace environment, from running purposeful meetings to hiring talent that aligns with your values. Additionally, Samantha explores how to address employee concerns, recognize contributions, and empower your team to deliver their best work. Whether you’re focused on improving staff morale, strengthening patient care, or creating long-term practice success, this episode offers actionable insights to help you refine and elevate your  ...