This episode breaks down a deceptively simple question that trips up a lot of entrepreneurs:

“So… what do you do?”

Early on, I answered this question the way most people do...

by explaining, over-talking, & trying to sound impressive.

It didn’t work.

Conversations died.

People disengaged.

& ultimately, it played a big role in why my first business failed.

Not because I lacked skill…

But because I lacked positioning.

This episode unpacks:

• Why most people answer this question wrong (and don’t realize it)
• The difference between explaining what you do vs. making it relevant to the listener
• How “feature-mode” & jargon kill conversations instantly
• Why people don’t ac ...