Pop Mart (Maker of Labubu)

Step into the world of Pop Mart (泡泡玛特)—the Chinese collectible toy giant that turned “ugly-cute” designer figures into an international sensation. In this episode, we reveal founder Wang Ning’s journey from a small Beijing shop to a multibillion-dollar brand leading the global blind-box craze. What key business foundations did the Pop Mart team lay before launching Labubu to enable such massive worldwide success?

🔑 What You’ll Learn

• Pop Mart’s Rise: From humble Beijing beginnings to global blind-box dominance.
• Design to Factory to Store: Behind the scenes of how Pop Mart identifies artists and creates blind-box designs.
• Business Model Secrets: The gamified blind-box strategy driving explos ...