Notas del episodio
What actually matters now in AI for marketers—beyond the hype. Paul and Martin unpack the week’s launches from Anthropic and Google, new Microsoft–Claude tie-ins, and the UK government’s civil-service AI literacy push. They also tackle the practical question: should you chase “AI SEO” today, or double-down on timeless content and distribution?
Top takeaways
• AI visibility ≠ old SEO. Generative search is highly personalised; “rank tracking” for LLM answers is shaky. Invest in high-quality, well-structured content and robust distribution over gimmicky “get featured in ChatGPT” checklists.
• Anthropic’s direction: Haiku 4.5 offers fast, low-cost coding and general tasks; Claude Skills hint at SOP-driven, tool-aware assistants and a future marketplace.
• Enterprise shift: Cla ...