Notas del episodio

SEO isn't dead, but the rules have completely changed. 🤯 We're exploring how Google's AI updates are crushing old strategies and why a new "Pay Per Crawl" model from Cloudflare might mean you get paid even when no one clicks your site.

We’ll talk about:

  • A deep dive into Google's "Great Purge" update that targeted "unhelpful" AI content and decimated traffic for even major sites like Forbes.
  • The new E-E-A-T gold standard, with a critical new emphasis on Experience—proving you've actually done what you're writing about.
  • How a single, high-quality article can earn over $38k a year, proving that quality has officially replaced quantity.
  • The AI SEO Playbook for 2025: making your content "machine-readable" with schema and using tools to control which AI bots cr ... 
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GoogleContent strategyAI SEOAI Content Strategy