Notas del episodio
In this episode, we unpack Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath — a powerful book that explains why change is so difficult and how to overcome resistance in individuals, organizations, and society. Drawing on psychology, real-world case studies, and practical strategies, the Heath brothers reveal a simple but transformative framework for leading and sustaining change.
✅ What you’ll learn in this summary:
- Why people resist change, even when it’s clearly beneficial
- The three-part framework of the Rider (rational mind), the Elephant (emotional side), and the Path (environment)
- How to align logic and emotion to make change stick
- The role of small wins and clear direction in overcoming inertia
- Real-life examples of successful change acros ...
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