Notas del episodio
In this episode, we break down Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury, and Bruce Patton — the groundbreaking book that reshaped the way the world thinks about negotiation. First published by the Harvard Negotiation Project, Getting to Yes introduces the method of principled negotiation, a clear, effective framework for reaching win-win outcomes without resorting to pressure tactics or unnecessary conflict.
✅ What you’ll learn in this summary:
- The difference between positional bargaining and principled negotiation
- Why focusing on interests, not positions leads to better outcomes
- How to separate people from the problem to reduce conflict
- The importance of genera ...
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