Having a great topic doesn’t automatically make a great podcast episode.
In this free live training, you’ll learn how to create stronger openings, structure your episodes, and use storytelling techniques from film and television to give listeners a reason to keep listening.
📅 When: Wednesday, December 9th at 10am PT / 1pm ET / 6pm GMT
📍 Where: YouTube Live / LinkedIn Live
🍿 Registration is free and easy. Just enter your best email below!
Podcast Storytelling: How to Hook Listeners and Keep Them Engaged
You might have an incredible guest, fascinating research, or valuable information to share. But if your episode doesn’t give listeners a reason to care, they may never stick around long enough to hear it.
Think about your favorite movies and television shows. What creates anticipation? What makes you care about the characters, their challenges, and what happens next?
Those experiences often come from intentional storytelling decisions. Podcasters can apply those same principles to interviews, solo episodes, educational shows, and scripted stories.
Join Greg Wasserman, Head of Relationships at RSS.com, and Tommy Walker, founder of The Content Studio and creator of Primer, for a practical workshop on podcast storytelling.
We’ll explore how professional storytellers capture attention and create momentum, then show you how to apply those techniques to your own episodes.
What You’ll Learn
- Why interesting information doesn’t always create an engaging episode
- How to identify the bigger story behind your topic or conversation
- How to create stronger openings that give listeners a reason to keep listening
- How conflict, stakes, and curiosity make stories compelling
- How to structure an episode with a meaningful beginning, middle, and end
- How to build momentum instead of presenting disconnected facts
- How to make specialized topics relatable to different listeners
- How to decide what belongs in an episode and what to leave out
From Hollywood Storytelling to Your Podcast
We’ll break down familiar storytelling techniques from movies and television to understand how they capture attention and keep audiences invested.
Then we’ll explore how to adapt those principles to podcasting. You’ll also see narrative design applied to real podcast content so you can recognize opportunities to strengthen your own episodes.
You don’t need a Hollywood production budget to tell a compelling story. The goal is to help you approach your content more intentionally, ask better questions, and give your audience a reason to keep listening.
Meet Your Hosts
Greg Wasserman
Head of Relationships at RSS.com
Tommy Walker
Founder of The Content Studio, a content marketing consultancy, and creator of Primer, an intelligence platform
Save Your Free Spot
Wednesday, December 9th at 10am PT / 1pm ET / 6pm GMT
Register below to receive the live event link and reminders before the training begins.
