How to Start and Grow a Podcast

Learn everything you need to start, track, grow and monetize a podcast.

  • Put Your Podcast on the Map with RSS.com’s Location Tag

    Put Your Podcast on the Map with RSS.com’s Location Tag

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    One of the most practical additions to the Podcasting 2.0 standard is the Location Tag, and RSS.com makes it simple to use. This feature lets you tell listeners where your content comes from or what place it’s about. What Is the Location Tag? The Location Tag is part of the Podcasting 2.0 Namespace, an open…

  • The Best AI Tools for Podcasting – And How To Use Them

    The Best AI Tools for Podcasting – And How To Use Them

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    Odds are you’re hearing a lot about ChatGPT and other AI tools available to podcasters. As an example, the image you see above was created using the AI system DALL·E 2 by asking it to create an image of a smiling podcaster speaking into a microphone. In this post, we’re sharing the best AI tools for…

  • Podcast Promotion Checklist: The Assets You Actually Need

    Podcast Promotion Checklist: The Assets You Actually Need

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    What do you do after you have recorded your first few episodes of your podcast? Most new podcasters get overwhelmed trying to create every possible promotional asset at once.  The truth is simpler. You need the right assets, but not all the assets. At least not in the beginning. Below, we’ll break down what you…

  • The Power of Live Streaming for Podcasters

    The Power of Live Streaming for Podcasters

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    Have you ever walked into a house, thought people were in, and shouted, “I’m home,” or, “Is anybody here?” only to get no answer? Then, you walk into one of the bedrooms, and there’s your friend listening to something with headphones on. They were in the house but just weren’t responding. Or, if you’re a…

  • 5 Podcasting Mistakes You Need to Avoid to Skyrocket Your Show

    5 Podcasting Mistakes You Need to Avoid to Skyrocket Your Show

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    Learning something new comes with mistakes. But some can be avoided if you listen to those who’ve been there. After 13 years of podcasting and coaching hundreds of podcasters, our evangelist Joe Casabona has seen patterns. Below are the five most common mistakes and how to fix them. Prefer to watch? Check out his video…

  • Podcast Attribution: How to Track Which Social Posts Drive Growth

    Podcast Attribution: How to Track Which Social Posts Drive Growth

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    You post a Reel about your latest episode. It gets 5,000 views and 200 comments. Success, right? Maybe. But here’s the real question: Did anyone actually subscribe to your podcast?  Did they sign up for your email list?  Did they buy anything? Most podcasters have no idea. And let’s be real, social platforms seem like…

  • How to Grow Your Podcast: 7 Lessons from 13 Years of Podcasting

    How to Grow Your Podcast: 7 Lessons from 13 Years of Podcasting

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    RSS.com evangelist Joe Casabona recently shared a video on the RSS.com YouTube channel where he reflected on his 13-year podcasting career and the valuable lessons he’s learned along the way. As his show approaches its 500th episode milestone, Joe offers advice that every podcaster can benefit from, whether you’re just starting or looking to level…

  • Parasocial Relationships and the Science of Trust in Podcasting: Authenticity in the Age of AI

    Parasocial Relationships and the Science of Trust in Podcasting: Authenticity in the Age of AI

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    By Alberto Betella, Co-Founder of RSS.com As a PhD in affective computing, also known as Emotion AI, I’ve spent years exploring how technology engages our emotions. Later, as co-founder of a global podcast platform, I watched those same dynamics unfold in real creators and their audiences. At Podcast Movement 2025 in Dallas, I gave a…

  • What to Do If You Want to Change Your Podcast Topic

    What to Do If You Want to Change Your Podcast Topic

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    Let’s say you wanted to start a podcast, and you’ve put in the work to get it up and running. After a while, your show is finally getting lots of listeners, and maybe you’ve even acquired some sponsors to monetize your message. Great! But what happens if your podcast is no longer sparking joy? Perhaps…

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