RSS.com’s Head of Relationships Greg Wasserman and Stephanie Arakelian, Podcast Marketing & Audience Development Specialist

How to Grow Your Podcast and Build an Audience

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Every podcaster wants more listeners, but real, lasting growth doesn’t come from chasing algorithms or quick tricks.

It comes from clarity: knowing why you’re podcasting, who you’re talking to, and what value only you can bring.

Join us for a free, live YouTube training with RSS.com’s Head of Relationships Greg Wasserman and Stephanie Arakelian, Podcast Marketing & Audience Development Specialist, as they break down the proven steps to building and keeping an engaged podcast audience – whether you’re just starting your show or have been podcasting for years.

You’ll learn how to:

  • Grow with purpose – Understand how your “why” shapes every decision, from content to marketing
  • Define your audience – Create a clear listener profile that helps you reach the right people on the right platforms
  • Differentiate your show – Identify what makes your podcast unique and how to communicate that value
  • Go where your listeners are – Discover how to meet your audience where they already spend time and turn small communities into loyal fans
  • Build authentic connections – Invest in your community through engagement, conversation, and trust
  • Evolve over time – Learn why auditing your audience every 9–12 months keeps your growth on track

You’ll also discover:

  • Why audience development should start before you launch
  • How to use the tools you already have, like social media, newsletters, and relationships, to expand your reach
  • Why an omni-platform strategy is essential for growth in 2025

📅 When: Tuesday, December 9th at 10am PT / 1pm ET / 6pm London

📍 Where: YouTube Live

🍿 Registration is free and joining us on YouTube is easy!




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