You Own Your List
Far too many podcasters we see only promote their show on social media. There are two problems with this. First, as OptinMonster explains, “You can go for a few days without checking social media or video chatting with your friends and family, but most people check their email several times a day.” If you’re not promoting your podcast via email, your listeners could forget to tune into your latest episodes.
The second problem with only promoting on social media, is that you don’t own the platforms you’re using for promotion. You could work hard to build up a Facebook page, and gain a significant amount of traction only to suddenly lose all of your reach with the next Facebook update. Or you could end up like some Instagrammers did in February 2019 and lose some if not all of your followers overnight due to an internal glitch (or worse being flagged as a spammer!).
Your list however, is something that you own, and that as you build it will continue to be yours. Sure, people might unsubscribe to your emails. But, it’s highly unlikely you will open your mail service of choice one day to find all of the people on your list disappeared without warning.
You also won’t have to worry about whether or not your messages show up in someone’s news feed. If someone is on your email list, there won’t be an arbitrary third party filtering your updates from being visible because you didn’t want to pay for advertising.
Engage Directly with Your Audience
Make Offers, Get Paid
Increase Your Traffic, Downloads, and Subscriptions
The phrase out of sight, out of mind has never felt more accurate than when we release new podcast episodes only to have no one listening to them. Emails are a fabulous way to generate repeat traffic to your latest podcast episodes. When you stay top of mind, you’re more likely to enjoy increases in downloads and subscriptions to your show as well.
There’s No Time Limit
Bottom Line The Conversation Stops
At the conclusion of each episode, your audience goes back to their “regularly scheduled programming.” They finish their chores. They pick up the kids from soccer practice. Perhaps they arrive at work. The time of you being the only voice in their head stops.
Wouldn’t it be nice to give your listeners a way to continue the conversation with you? That’s the power of email, and the most important reason your podcast needs an email list. With emails, you are given a direct line to your audience to keep the conversation going as long as you would like. Start building your list now, and you will reap the rewards for years to come.