It seems like everyone has a podcast, but does everyone actually need one?

This week, Kassie sits down with Andy King, Director of Podcasts at Buchwald and former SiriusXM sports podcast executive, to talk about why brands and creators are investing in long-form content, what separates podcasts that grow from those that disappear, and why consistency matters more than having the perfect studio.

From building a loyal audience to making your content discoverable and knowing when a podcast actually makes sense for your brand, this episode breaks down what it really takes to create content people want to come back for.

Subscribe and follow @youherditherepodcast for more conversations around social media, branding, marketing, and entrepreneurship.

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