You don’t need to be on every platform—you need to be on the right ones.

In this episode of You Herd It Here, Kassie and the GOAT Social Media team break down how to choose where your brand actually belongs. From overhyped giants to overlooked gems, they reveal how to match your audience, content style, and goals with the platforms that will work hardest for you.

📊 The most overhyped & underutilized platforms in 2025

🎯 How to pick the best platform for your audience & energy level

💡 The “vibe” check: What each platform is really good for

🤝 Why your personal brand & business brand need to work together

📌 A rapid-fire cheat sheet for every industry—from nonprofits to real estate

Whether you’re a solopreneur, service provider, or growing team, this epis ...