S01 E15 - Melanie Davidson: Acquiring an Aligned and Established Brand

Woman Owned Agency by Sheryle Gillihan
Melanie Davidson became the owner of Scream Agency in 2022. She serves as Screams President & CEO and has a 20-year consumer marketing background that includes customer experience, direct response marketing, digital marketing, and marketing strategy. Melanie has extensive experience in developing digital programs that both enhance the cus  ...  See more
Jan 30 2023

[00:00:00.250] - Sheryle Gillihan
Having agency is defined as the capacity of individuals to act independently and to make their own free choices. Tune in to get an inside look at the inspiring, uphill climb of business women from around the world. I'm your host, Sheryle Gillihan, and this Women Owned Agency. Today, I've got Melanie Davidson with me today. So Melanie and I have kind of been in the same circles for a very long time. We haven't officially met in person yet, but I'm so excited to have you here with me today, Melanie, to tell your story and to share a bit about your new ownership of Scream Agency. Could you please introduce yourself? Sure.

[00:00:45.020] - Melanie Davidson
Thank you. Sheryle and I am so excited to be here. Thank you for having me today. And yes, we have not m

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public relations