What the Health Just Happened?

by ET Media, LLC

Season 4

Mastering LinkedIn for Clinician and Healthcare Executives with Sheikh C. Ali

Are you a healthcare leader stuck in the “sea of sameness” on LinkedIn? Or just not showing up at all? In this episode of What the Health Just Happened, Sheikh C. Ali, founder of SC Medical Media and LinkedIn branding strategist, reveals how healthcare executives and clinician leaders are missing out on massive opportunities by ignoring their online presence. Discover the 4 Ps that can transform your professional visibility, why posting just ONCE a week puts you in the top 3% of LinkedIn users, and how AI can be your secret weapon... If you use it right. Whether you’re a C-suite healthcare leader, aspiring executive, or just looking to expand your influence in healthcare business, this episode unpacks actionable tips, insightful frameworks (like the “4 Ps of LinkedIn Visibility”), and the secrets to leveraging AI and podcast guesting for lasting impact. Hear the inside story of how Sheikh C. Ali turned pandemic pivots into a thriving business, caught the attention of top leaders across the country, and helps executives build compelling, human brands. If you want to magnetize new talent, unlock speaking gigs, or become the kind of leader people want to work with, this episode will show you how. Don’t just scroll. STAND OUT. Show Notes 00:00 – Why every healthcare executive needs a standout LinkedIn presence 02:29 – Sheikh Ali’s unique journey: from med school to medical media 05:46 – Niches get riches: zeroing in on clinician and healthcare execs 07:00 – How established leaders—and those in transition—win with LinkedIn 10:09 – Personal branding: the three secrets for making executives relatable 13:06 – Inside the bespoke “done-with-you” LinkedIn service (and the 4 Ps) 18:17 – Deep Dive: The 4 Ps of LinkedIn Visibility (Position, Polish, Publish, Pursue) 22:21 – Content strategies: Why posting weekly puts you in the top 3% 26:36 – AI on LinkedIn: Stats, risks, and Sheikh Ali’s “Second Draft Framework” 30:16 – Tips for healthcare leaders to amplify their message and reach 34:10 – Repurposing podcast and speaking content for maximum impact 36:38 – Distribution hacks: How to share for viral reach 41:00 – Why podcast guesting builds exponential authority 44:45 – Fusing digital with real life: The “IRL” networking movement 48:15 – Masterclass in LinkedIn commenting: The “second-degree superpower” 51:45 – Actionable tips for engaging in the comment section 52:41 – Final words: Visibility = Opportunity—transform your presence now! Key Links: Sheikh Ali’s LinkedIn (search “Sheikh C. Ali” for the real deal) Podcast Host: Eric Ross on LinkedIn ET Media — Your partner in content, podcast, and media production Stay Connected: Subscribe for new episodes: What the Health Just Happened on YouTube Follow on LinkedIn for behind-the-scenes content: What the Health on LinkedIn

S4 · E6

Oct 7, 2026

54:00

Frequency of Excellence: Scott Millson’ on Mentorship, Entrepreneurship, and the Power of Relationships

On this episode of What the Health Just Happened, we had the fortune to sit down with Scott Millson, Keynote speaker, Coach, Advisor and author of Frequency of Excellence. What does it really take to leave the comfort of a Fortune 500 career, launch your own business amid personal challenges, and then reinvent yourself as an author and keynote speaker—all while raising four kids? How important is mentorship on every stage of your career? Scott Millson pulls back the curtain on the real-life highs, lows, and even failures that shaped his path to success. From learning hard lessons in a double-wide behind a Target to discovering the life-changing impact of mentorship, Scott shares the mindsets and pivotal moments that defined his journey. Whether you’re considering a big leap, scaling a business, or searching for your own mentor, this conversation is packed with hard-earned wisdom, heartfelt stories, and plenty of laughs. Don’t miss the unconventional advice, and the one mentor tip that could change your trajectory. Don’t forget to like, comment, and subscribe for more insightful discussions and #Healthy advice on Healthcare, community, wellness and life. 👉 Find Scott Millson: scottmillson.com 👉 Get “Frequency of Excellence”: Amazon 👉 Connect on LinkedIn: Scott Millson 👉 Learn more about TRUE Network of Advisors: True Network Advisors 👉 Host: Eric, LinkedIn 👉 Producer: Trey Lowell of Lowell Productions

S4 · E5

Sep 15, 2026

48:52

Building Strong Generations: Men’s Health, Family Wellness, and The Heroic Man with Dr. Jackson Taylor

What if the secret to changing men's lives, and their families’ futures, starts by ditching the complicated fitness hacks and just mowing your lawn? In this episode, Jackson Taylor, physical therapist, strength coach, and author of The Heroic Man, gets real about the myths and noise clouding men’s health today. Hear stories of life transformation, the simple habits that create strong families, and why one small change in your household could echo for generations. From the truth about nicotine and “shiny object” wellness trends, to launching an audacious nonprofit tackling childhood obesity with Generation Strong. This conversation will challenge the way you think about health, legacy, and leadership at home. Don’t miss this compelling and practical roadmap for becoming the man and parent you want to be (no Oura ring required). ► Learn more about Dr. Jackson Taylor: Website: drjacksontaylor.com Instagram: @drjacksontaylor TikTok: @drjacksontaylor ► Get The Heroic Man book: The Heroic Man ► Discover Generation Strong and join the movement for healthier families: Website: generationstrong.org Show Notes 00:00 — Welcome & Intros: Who is Dr. Jackson Taylor? 02:00 — Becoming a Doctor of Physical Therapy: Education, journey, and mindset 05:00 — From Maine to Florida: Why the move & finding purpose 07:00 — Going All-In: Leaving the system, personal training, and founding Taylor Strength 09:00 — Men’s Health Reality Check: Identity, discipline, and why most men fail 11:00 — Yo-Yo Diets & Lasting Change: The power of self-identification 14:00 — Masculinity, Leadership & Health: Why physical capability is foundational 15:00 — Action Over Optimization: Ditching “shiny objects” for real change 17:00 — Power of Example: Family fitness and generational impact 19:00 — Inside The Heroic Man: Blueprint, action steps, and beating procrastination 22:00 — Starting Simple for Big Wins: The “two days a week” principle 24:00 — Rapid Fire: Dry needling, weightlifting, nicotine, Zyn, and more 28:00 — Nicotine: Benefits and dangers in men’s health 30:00 — Launching Generation Strong: Mission, programs, and goals 34:00 — Breaking the Cycle: Why family modeling matters for kids’ health 38:00 — Tools for Accountability: Using platforms, gamification, and family engagement 41:00 — Community Impact: Work in Tallahassee & launching in youth/foster programs 44:00 — The Compounding Effect: One family, one child at a time 47:00 — Who Generation Strong Is For: Families, parents, youth organizations 4 8:00 — Legacy & Lasting Change: Honoring the past, shaping the future

S4 · E4

Sep 7, 2026

49:00

The Peptide Circus.. Marketing, Medical Use, and the Truth About Efficacy, Science, Safety, and Regulatory Realities

In this episode of What the Health Just Happened, we dive deep into the booming world of peptides, performance medicine, and the surge of biohacking with Dr. Benjamin J. Epstein, PharmD, clinical researcher and founder of the Epstein Family Legacy Foundation, alongside High-Performance Aging Coach Troy Delaney. From FDA regulatory chaos to the truth behind BPC-157 and GLP-1s like Ozempic and Mounjaro, no stone is left unturned! Millions of people are injecting peptides they bought off the internet... Without any idea what’s actually inside those mysterious vials. Are these the miracle molecules social media promises… or just the next frontier in health snake oil? One his week’s discussion on What the Health Just Happened, we talk about the circus and chaotic world of peptides with an industry insider and high-performance aging coach who’s seen it all..... From the labs to the black market and everywhere in between. If you’ve ever seen those jaw-dropping before-and-after pics, wondered why influencers talk about “BPC-157” like it’s magic, or questioned what’s really going on behind the scenes with the FDA, don’t miss this episode. We’re pulling back the curtain on the science, the hype, and the high-stakes risks no one tells you about. Want to know the truth before you inject, or even try a single drop? Hit play now. Meet Benjamin J. Epstein: https://www.linkedin.com/in/benjamin-j-epstein-2073bba/ Meet Troy Delaney:

S4 · E3

Aug 31, 2026

57:45

How F3 Nation Is Transforming Men’s Lives with Fitness, Fellowship, and Faith

What if a free, early-morning workout could save your life, reshape your friendships, and even make you a better leader? On this episode of "What the Health Just Happened," F3 CEO Frank Schwartz (Dark Helmet) and Executive Director John Horton (Scratch & Win) join us to dive into the world of F3 Fitness. Fellowship. Faith. A movement changing the lives of 100,000+ men across 48 states and 24 countries. Hear raw, inspiring stories of redemption, brotherhood, epic workouts, and how a group of guys armed with only burpees, cinder blocks, and a hearty dose of weird nicknames are redefining what it means to be a man in today’s world. 5 Core Principles: FREE open to ALL men Always OUTSIDE PEER LEAD in a rotating fashion Ends in a CIRCLE OF TRUST Whether you’re seeking fitness, community, or a deeper purpose, you won’t want to miss these powerful, hilarious, and brutally honest conversations. Ready to find out what you’re truly made of? Hit play. Discover what makes F3 more than just a free workout, learn about its powerful principles, the life-saving brotherhood, and stories of struggle, vulnerability, and redemption that are inspiring men around the world. If you're searching for purpose, connection, or a shot at real leadership, this is the episode for you. https://f3nation.com Fitness. Fellowship. Faith. Timestamps of epic moments below..... (00:00) - Welcome & Nicknames: Meet the Crew & the F3 Introductions (01:06) - What F3 Means: Fitness, Fellowship, and Faith Explained (02:00) - How F3 Saved Lives: Personal Testimonies (03:54) - Decoding the Lingo: What is a “PAX?” (06:00) - F3 by the Numbers: Global Reach, States, and Countries (07:42) - Faith Component & Why It Matters (10:47) - The F3 Mission & Credo: “Leave No Man Behind...” (13:00) - Real Stories: Breaking Addictions, Building Accountability (14:47) - No Rules, Just Core Principles: Free, Open to All, Outside & More (18:19) - Peer Leadership: Why Everyone’s Expected to Step Up (20:52) - Leadership Without Titles: CEOs & Hourly Workers Side-by-Side (24:00) - Rapid-Fire: Healthy or Not Healthy (25:05) - The Circle of Trust: Where Brotherhood & Vulnerability Meet (28:40) - Leadership is Lonely — Why F3 is the Cure (29:57) - The “Magnet, Glue, and Dynamite”: Fitness, Fellowship, Faith (32:42) - Who Shows Up? Married, Single, Dads, All Welcome (35:34) - Passing It Down: F3’s Impact on Kids (“2.0s”) (37:48) - Embracing the New Guy: Supporting FNGs Into the Fold (40:02) - Is There an F3 for Women? Yes—Meet Females in Action (FIA Nation) (42:14) - No lawsuits, No Excuses: Personal Responsibility & Freedom (44:05) - How to Find F3: Word of Mouth, Search, App, and F3Near.me (45:50) - Conferences, Travel, and Unstoppable Momentum (47:05) - Naming Rituals: FNGs Get a Nickname for Life (47:18) - Final thoughts: Not a Business, Not Just a Charity—A Movement

S4 · E2

Aug 18, 2026

48:18

How Medical Research Became the Backbone of Modern Healthcare with Dr. Michael Koren & Medevidence.

What’s REALLY happening behind the scenes in healthcare innovation? Join hosts Eric Ross and Trey Lowell as they welcome renowned cardiologist and clinical research trailblazer Dr. Michael Koren, founder of the Jacksonville Center for Clinical Research and host of the nationally recognized MedEvidence podcast. In this highly engaging episode, we dig deep into the truth behind medical data, the blockbuster race to bring life-saving drugs (and GLP-1s like Ozempic) to market, and how the next wave of gene editing may CURE diseases for good. From stories of anesthesia’s wild beginnings, to the billion-dollar cost of developing new medicine, to the future of genetic breakthrough therapies happening right now in Florida, this episode uncovers the real process, politics, and promise of clinical research. Plus: the inside story on Operation Warp Speed, AI and health IT, and why the USA is pushing to bring pharmaceutical research back from overseas. Whether you’re a patient, health pro, innovator, or just love wild but true healthcare stories—this is THE episode you can’t afford to miss. 🔗 Subscribe for more insights: MedEvidence Podcast 🔗 Learn more about Jacksonville Center for Clinical Research 🔗 Follow us on social: Instagram, Twitter ➡️ For inquiries about participating in clinical trials: encoredocs.com ➡️ Explore more patient education and research: MedEvidence.com ➡️ Follow Dr. Koren and MedEvidence on LinkedIn Don’t forget to like, comment, and subscribe for more true stories from the edge of healthcare! #MedEvidence #GeneEditing #HealthcareInnovation

S4 · E1

Jul 29, 2026

49:29

Season 3

Ron Armstrong: Jacksonville Mayoral Candidate on Faith, Recovery, and Fixing the City

Ron Armstrong joins Eric Ross and Trey Lowell on What the Health Just Happened, recorded on-site at Grounds for Grace off University Blvd in Jacksonville. Ron is the founder of Sponsored by Grace, a multimillion-dollar community revitalization movement he built from the ground up in one of Jacksonville's toughest neighborhoods, and he's now running for mayor of Jacksonville. His story starts with addiction inherited from his parents at 14 years old, eleven years of reckless living, and a moment inside a church that changed everything. Sixteen years sober later, he's spent his life serving the city that gave him a second chance, and now he wants to lead it. This is a conversation about addiction, faith, second chances, and what it actually takes to run a city. Watch the full episode here: https://youtu.be/ca58yyqVRuY In this episode: Ron's path from a 14-year-old addict to 16 years sober The invitation to church that changed his life Building Sponsored by Grace into a multimillion-dollar community movement Why he's running for mayor and what's driving his campaign Taxpayer dollars, nonprofit funding, and the case for smart development Fixing healthcare access and cutting wasteful city spending 🎙️ Listen & Subscribe: 🎧 Spotify: https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326 💜 iHeartRadio: https://www.iheart.com/podcast/269-what-the-health-just-happe-110185274/ 📻 Every Saturday at 7PM on WOKV 104.5 Jacksonville 🌐 Learn more: https://www.etmediagroup.co/what-the-health-just-happened 🔔 Subscribe for new episodes every week. 📲 @whatthehealthjusthappened Learn more about Sponsored by Grace and Ron Armstrong's campaign for mayor. Powered by ET Media Group | etmediagroup.co #WhatTheHealthJustHappened #RonArmstrong #GroundsForGrace #JacksonvilleMayor #Jacksonville #Addiction #Recovery #Faith #JacksonvilleFL #WOKV #ETMediaGroup

S3 · E61

Jul 14, 2026

46:36

Storm Woerner & Patric Young | Xcel Performance, Rep to Rise & Why Movement Is Medicine

Storm Woerner and Patric Young join Eric Ross and Trey Lowell on What the Health Just Happened, recorded on-site at Xcel Performance in South Jacksonville Beach. Storm Woerner, co-owner and CEO of Xcel Performance, built one of the most respected personal training gyms in Jacksonville without spending a dollar on marketing. He wakes up at 1:30 AM, has run a 110-mile race in zero-degree weather, completed an Ironman, and turned a hard past into the discipline that runs his life. Patric Young, Jacksonville native, Florida Gators legend, SEC Defensive Player of the Year, and SEC Network analyst, was paralyzed from the waist down in a single-car accident ten days before his wedding. Four months later he launched the Patric Young Foundation and created Rep to Rise, a fundraiser that supports people living with life-altering spinal cord injuries. This is a conversation about grit, second chances, community, and why movement is medicine. In this episode: How adversity built Storm's discipline Why movement is medicine, and not always physical Patric turning paralysis into the Patric Young Foundation Building a business on word of mouth alone Rep to Rise and being grateful you can use your body 🎙️ Listen & Subscribe: 🎧 Spotify: https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326 💜 iHeartRadio: https://www.iheart.com/podcast/269-what-the-health-just-happe-110185274/ 📻 Every Saturday at 7PM on WOKV 104.5 Jacksonville 🌐 Learn more: https://www.etmediagroup.co/what-the-health-just-happened 🔔 Subscribe for new episodes every week. 📲 @whatthehealthjusthappened Learn more about the Patric Young Foundation and Rep to Rise: https://www.py4foundation.org Powered by ET Media Group | etmediagroup.co #WhatTheHealthJustHappened #PatricYoung #XcelPerformance #RepToRise #Jacksonville #SpinalCordInjury #MovementIsMedicine #Grit #PersonalTraining #SECNetwork #JacksonvilleFL #WOKV #ETMediaGroup

S3 · E60

Jul 1, 2026

46:07

Dr. Michael Mayo | The Business of Healthcare, Worker Safety, AI & Jacksonville's Unique Hospital Culture

In this episode, we sit down with Dr. Michael Mayo, Executive in Residence at Baptist Health and Chair of the AHA's Region 4 Policy Board, to talk about what 32 years of healthcare leadership actually teaches you, why Jacksonville's hospital systems are doing something no other city in the country is doing, and what the future of healthcare policy, AI, and workforce development looks like from someone who has been at the center of it all. Dr. Michael Mayo spent his early twenties building truck tires at Goodyear to pay for school. A job in hospital collections in Fort Worth changed his path, and three decades later he had led some of the largest health systems in the country, including a decade as president of Baptist Medical Center Jacksonville before becoming CEO of Baptist Health in 2021. In this episode we cover: Why he says his failures taught him more than his wins and what that means for how he leads Why hospitals legally cannot turn anyone away from the ER and what EMTALA actually means The rising violence healthcare workers face on the job and the policy fight to make assaulting one a crime anywhere in the hospital How AI is already reshaping medical coding and clinical documentation inside real hospitals Why Jacksonville's competing hospital systems sit down together and collaborate, and why no other city does it quite like this How extended family showing up at the last minute can override a patient's own end-of-life wishes, and why advance directives matter 🎬 Watch on YouTube: https://youtu.be/ZzjJhm3DcSo 🎧 Spotify: https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326 💜 iHeartRadio: https://www.iheart.com/podcast/269-what-the-health-just-happe-110185274/ 🌐 Learn more: https://www.etmediagroup.co/what-the-health-just-happened Hosted by Eric Ross and Trey Lowell | Powered by ET Media Group | Airs weekly on WOKV 104.5 #WhatTheHealthJustHappened #HealthcarePodcast #Jacksonville #BaptistHealth #HealthcareLeadership #WOKV

S3 · E59

Jun 22, 2026

1:05:48

Matt Berseth & NLP Logix | Why Every Business Needs an AI Strategy Right Now

Here's the RSS description: We filmed this one inside the NLP Logix office in Jacksonville and the building alone told part of the story. Green and red lights on every desk. A swag closet. A Rubik's Cube. And a whole lot of people doing work that most of us could not explain but all of us benefit from. Matt Berseth is the Chief Information Officer and co-founder of NLP Logix, one of the fastest growing AI companies in the country. He and his co-founder Ted started the company 15 years ago when everyone was talking about collecting big data and nobody was asking what to do with it. That question became a company. NLP Logix builds enterprise AI, data, and software solutions that deliver real results. Not demos. Not proofs of concept. Production-ready AI that changes how businesses operate. They work across healthcare, financial services, insurance, transportation, construction, government, nonprofits, sports, and consumer goods. Their tagline is AI Realized, and the point of that tagline is that technology in a business setting is only worth something when it drives an outcome. They have the receipts. One healthcare client went from 45 minutes per chart down to 20 minutes across 400 professionals without sacrificing quality. That is the kind of result they are built around. They are also doubling their office space. That tells you everything you need to know about where this is going. We are two self-described cavemen when it comes to AI. Matt was patient with us. It made for a really good conversation. In this episode: How NLP Logix went from a curiosity about the Netflix algorithm to an enterprise AI company working across nearly every industry What AI Realized actually means and why real results are the only metric that matters The SaaSpocalypse, the build vs. buy equation, and why your Salesforce bill might not make sense much longer What coding agents actually are in plain English and why engineers using them are saving 15 hours a week AI and job replacement, the honest answer, and why the bottlenecks just moved How middle and high schoolers in Jacksonville are using Claude and ChatGPT to build real solutions at hackathons Why AI literacy matters more than a computer science degree right now Where small businesses should actually start and why going to break things is legitimate advice UNF, the Jacksonville AI ecosystem, and why data science is a team sport 🎙️ Listen & Subscribe: 🎧 Spotify: https://open.spotify.com/show/7JfUbSm3jdmIeBWuLYKEV0 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-health-just-happened/id1676305326 ▶️ YouTube: https://youtu.be/0F0CDQNLEBo 📻 Every Saturday at 7PM on WOKV 104.5 Jacksonville 🔔 Subscribe for new episodes every week. 📲 @whatthehealthjusthappened Powered by ET Media Group | etmediagroup.co #WhatTheHealthJustHappened #NLPLogix #ArtificialIntelligence #EnterpriseAI #SaaSpocalypse #BuildVsBuy #AIStrategy #FutureOfWork #AILiteracy #Jacksonville #WOKV #ETMediaGroup #DataScience #CodingAgents #AIInBusiness

S3 · E58

Jun 8, 2026

46:24

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