Episode notes
What are RTDs?RTD = Ready to Drink.
These include bevies such as coolers and premixed cocktails such as the caesar or margarita for example.
RTDs are a category in the alcohol industry. From 2022 to the present this category has set records worldwide which is why Raquel doing a pod on it.
Within the alcohol industry, RTDs have been trending for the last 10 years. However, it’s more popular than ever because drinkers want pre-mixed cocktails rather than buying the ingredients and mixing their own.
One RTD has the most impressive momentum...Raquel has a favourite RTD! Is it the impressive one?
Listen and find out!
SHOW NOTES
- The Spirit Business: www.thespiritsbusine ...
Keywords
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