The Business of 'Yes': Marriage P...

The Business of 'Yes': Marriage Proposal Planner Ash Fox on the Art of the Perfect Proposal

What She Does Podcast by Annie Sinzinger & Liane Starr
S1 · E34
Aug 11, 2026
40:27

Episode notes

Marriage proposal planner Ash Fox has orchestrated 3,000+ engagements in 15 years — and never once heard a "no."

As founder of Ash Fox Proposals, she's helped orchestrate everything from private rooftop reveals with skyline views to a proposal staged inside a designer sample sale — and along the way, coached hundreds of men through one of the most vulnerable moments of their lives.

In this episode:

• How Ash accidentally launched a job that didn't exist yet

• Why New York City's chaos makes it one of the best (and hardest) places to propose

• The psychology of letting him take the lead

• What it actually takes to break into proposal planning

• The secret to keeping a surprise secret for weeks

Subscribe to our newsletter for more on the careers and stories behind the women we talk to.

Keywords

marriage proposal planner
proposal planning business
how to plan a proposal
engagement planner NYC
career in event planning