From Systems Engineer to Fashion Entrepreneur: Founder Steffy Simms on Designing Guava & Co.
What She Does Podcast by Annie Sinzinger & Liane Starr
Episode notes
Steffy Simms is a systems engineer and the founder of Guava & Co, a sustainable, Hawaiʻi-based resort wear brand — built out of late-night doodles during maternity leave. Also an Oʻahu physics teacher and robotics coordinator, Steffy joins Liane and Annie to talk about pivoting from engineering into entrepreneurship, why her son's eczema shaped Guava & Co's non-toxic materials, and how growing up immersed in Hawaiʻi's culture of environmental stewardship drives every design decision she makes.
This episode covers:
● How a systems engineering background shapes running a sustainability-driven fashion brand
● Why AI is reshaping supply chain careers — and what that means for engineers today
● The real cost (and creative workarounds) of running a business from Hawaiʻi
● Building an inclusive, non-toxic, size-flex ...