Episode notes
Ben's keynote takes us on a journey through the evolution of the ad-funded internet and the transformative role of blockchain technology in the ad tech industry. Ben explores the history of the internet, the rise of blockchain, and its impact on ad tech.
From the challenges of outdated infrastructures to the promise of transparency and efficiency with blockchain, this session delves into pivotal moments in ad tech history. Join us as we envision a more accessible and transparent internet for all.
Keywords
blockchainad techadvertisingconsensussmartcontractsweb3cryptocreativeagencyprogrammaticadvertisingaiartificial intelligencenftsecuritysafetycookiesbigdatamarketingmediaadtechprocarbonsustainabilityb corptransparencycocacolaaudienceinnovationSPOlabtechSSPDSP