Welcome to LabTalks: Season 3!
LabTalks: The Non-Fungible Podcast dives into the dynamic world of advertising and Web3. Join us as we explore everything from the latest Alkimi tech updates to the broader shifts in digital advertising.
Featuring special guests, founders' insights, and educational content, we tackle the industry's biggest questions and trends.
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Join Mark and Chandru in this episode as they unravel the concept of circulating supply within the cryptocurrency ecosystem. In this episode, circulating supply is discussed both from a crypto and legal perspective. They further explore the terms vesting, vested, allocated, unallocated, locked and unlocked.
In part 2 of the second episode of LabTech, we delve into the programmatic ecosystem, examining the technology and roles within the legacy AdTech industry and how Alkimi is revolutionizing it. Join Chandru and Chorley as they discuss the programmatic advertising landscape and Alkimi's unique approach. They explore the ethos and purpose behind Alkimi, addressing key concerns in legacy digital advertising, particularly transparency issues. Join us as we shed light on how Alkimi is setting a new standard in the advertising industry.
In the second episode of LabTech, we delve into the fundamentals of programmatic advertising & the legacy AdTech industry. Join Chandru and Chorley as they break down what programmatic advertising is, starting with the role of publishers. They discussed the evolution from traditional ad placements to real-time bidding, detailing how ad units are sold through a complex ecosystem, Supply Side Platforms (SSPs), ad exchanges, and Demand Side Platforms (DSPs), highlighting their significance in the current landscape.
In the very first episode of LabTech, we dive into the world of Alkimi and explore the latest innovations happening behind the scenes. Join Chandru and Chorley as they discuss their recent trip to India, where they connected with our team and partners to refine our product and explore new market opportunities. They discussed the role of blockchain in creating a transparent and efficient advertising ecosystem, the transition from nodes to validators, and the benefits for our community. And that's not all! We’re tackling burning questions straight from our listeners and share exciting news about the future of Alkimi Labs. If you have any more questions for LabTech, don't hesitate to drop them in the comments below or join the conversation on Twitter using the hashtag #LabTech .
In this episode of LabTalks, Ben Putley is joined by Nathan Taylor-Billings, Head of Addressable Activation at Kinesso. They discuss Nathan's background in ad tech and programmatic advertising across trading desks, publishers, tech companies, and agencies. Nathan shares insights into campaign setups, brand safety practices, addressing ad fraud, made-for-advertising sites, optimising towards goals, testing innovations like blockchain ad buying, and preparing for a cookieless future. They explore the pros and cons of AI in advertising, innovations Kinesso is excited about, educating clients on emerging technologies like crypto wallets for identity, and the overall evolving ad tech landscape. It's an insightful conversation covering key challenges and opportunities in digital advertising today.