

LabTalks Live: Shining the Light on AdTech Transparency
LabTalks by Alkimi Exchange
S3 · E12
Jun 10, 2024
47:38
Episode notes
LabTalks Live had the pleasure of hosting the panel "Shining a Light on Ad Tech Transparency".
Our panelists included:
James Trott - Senior Director, Global Addressable Media at The Coca-Cola Company
Flaminia Sapori - Marketplace Lead, EMEA at MAGNA Global
Lanre Agbetayo - Executive Director, Audience Solution OMD EMEA
Laurie O'Riordan - Head of Programmatic at Digitas UK
Moderated by Adam Chorley, Co-Founder & COO at Alkimi
The panel dives into the challenges, opportunities, and emerging solutions surrounding transparency, shedding light on the complexities and the need for a more open and equitable ecosystem.
Keywords
blockchain
ad tech
advertising
consensus
smartcontracts
web3
crypto
creativeagency
programmaticadvertising
ai
artificial intelligence
nft
security
safety
cookies
bigdata
marketing
media
adtech
pro
carbon
sustainability
b corp
transparency
cocacola
audience
innovation
SPO
good-loop
labtech
SSP
DSP