LabTalks Live: Shining the Light ...

LabTalks Live: Shining the Light on AdTech Transparency

LabTalks by Alkimi Exchange
S3 · E12
Jun 10, 2024
47:38

Episode notes

LabTalks Live had the pleasure of hosting the panel "Shining a Light on Ad Tech Transparency".

Our panelists included:

James Trott - Senior Director, Global Addressable Media at The Coca-Cola Company

Flaminia Sapori - Marketplace Lead, EMEA at MAGNA Global

Lanre Agbetayo - Executive Director, Audience Solution OMD EMEA

Laurie O'Riordan - Head of Programmatic at Digitas UK

Moderated by Adam Chorley, Co-Founder & COO at Alkimi

The panel dives into the challenges, opportunities, and emerging solutions surrounding transparency, shedding light on the complexities and the need for a more open and equitable ecosystem.

Keywords

blockchain
ad tech
advertising
consensus
smartcontracts
web3
crypto
creativeagency
programmaticadvertising
ai
artificial intelligence
nft
security
safety
cookies
bigdata
marketing
media
adtech
pro
carbon
sustainability
b corp
transparency
cocacola
audience
innovation
SPO
good-loop
labtech
SSP
DSP