Episode notes
LabTalks Live had the pleasure of hosting the panel "Shining a Light on Ad Tech Transparency".
Our panelists included:
James Trott - Senior Director, Global Addressable Media at The Coca-Cola Company
Flaminia Sapori - Marketplace Lead, EMEA at MAGNA Global
Lanre Agbetayo - Executive Director, Audience Solution OMD EMEA
Laurie O'Riordan - Head of Programmatic at Digitas UK
Moderated by Adam Chorley, Co-Founder & COO at Alkimi
The panel dives into the challenges, opportunities, and emerging solutions surrounding transparency, shedding light on the complexities and the need for a more open and equitable ecosystem.
Keywords
blockchainad techadvertisingconsensussmartcontractsweb3cryptocreativeagencyprogrammaticadvertisingaiartificial intelligencenftsecuritysafetycookiesbigdatamarketingmediaadtechprocarbonsustainabilityb corptransparencycocacolaaudienceinnovationSPOgood-looplabtechSSPDSP