

Labtalks X Good-Loop: Navigating AdTech Challenges & Sustainability
LabTalks by Alkimi Exchange
S3 · E7
Apr 12, 2024
58:46
Episode notes
Join us for a thought-provoking discussion on the critical challenges facing the AdTech industry and the imperative of sustainability. Explore firsthand experiences from Claire Gleeson-Landry, who brings insights from her tenure at The Guardian and GoodLoop, shedding light on the challenges and inefficiencies within the industry.
Discover why sustainability must transition from being a trend to becoming a core consideration in decision-making. Gain valuable perspectives on the impending "cookie apocalypse", the push for behavioural change, and the transformative potential of innovative solutions.
Keywords
blockchain
ad tech
advertising
web3
programmaticadvertising
marketing
media
adtech
carbon
sustainability
b corp
transparency
audience
innovation
good-loop