In this episode, Ryan Watson (founding partner at Upsourced) breaks down the Margin Triangle, a framework used to help 7- and 8-figure agencies build predictable profitability.

Most agency owners focus on revenue growth, but revenue alone doesn’t guarantee profit. The real driver of agency profitability is gross margin, and understanding the mechanics behind it can completely change how you run your business.

Inside this episode you'll learn:

• Why gross margin is the most important financial metric in an agency

• How to calculate Agency Gross Income (AGI) correctly

• The two levers that control profitability in every agency

• Why most agencies have a project margin problem or a utilization problem

• What healthy agencies target for gross margin, project margin, and utilization

Ryan also explains ho ...