Episode #22: Why You Need Persona...

Episode #22: Why You Need Personalized Market Research w/ Aubrey Bursch

True Colors: A School Branding Podcast by Madison Carr
S2 · E1
Aug 4, 2025
36:44

Episode notes

On this episode, we're joined by Aubrey Bursch from Easy School Marketing. Aubrey helps schools gather and analyze personalized market research so they can tailor their marketing strategy to their target audience. She explains the ins and outs of collecting this research, why it's important, and how schools can use it to further their marketing reach and impact.

Find Aubrey on LinkedIn: https://www.linkedin.com/in/aubreybursch/

Visit Aubrey's website: https://www.easyschoolmarketing.com/

Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/

Keywords

Education
school
school marketing
branding
brand design
brand strategy
private school
christian school
charter school
boarding school