True Colors: A School Branding Podcast | Podcast on RSS.com

True Colors: A School Branding Podcast

True Colors: A School Branding Podcast

by Madison Carr

Season 2

Episode #26: Do Small Schools Need Websites? w/ Marc Hyde

On this episode, I'm joined by Marc Hyde from Marc Hyde Creative. He has spent a decade in the marketing space and helps lead schools of all sizes through the terrain of a website build. We discuss his unique solutions to equipping small Christian schools with valuable sites, how to be prepared for a successful build, and why every school needs to give their website time and attention. Marc's Website: https://marchyde.com/christian-school-websites/ Find Marc on LinkedIn: https://www.linkedin.com/in/tmarchyde/ Madison's Website: https://www.creativechameleonstudio.com/ Find Madison on LinkedIn:

Episode #25: How Strategy Unifies Your School Staff w/ Erick Collings

On this episode, I'm joined by Erick Collings, the Chief of Staff at the Eastern Kentucky University's Model Learning School. We discussed the unique approach of a model learning school, the universal marketing challenges, and how strategy plays a role in unifying teachers and administration. Follow me on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit my website: https://www.creativechameleonstudio.com/ Follow Erick on LinkedIn: https://www.linkedin.com/in/erickcollings/

Ep. #24: Campus Chats w/ Mark Sherrod

On this episode, we're joined by Mark Sherrod from Tree of Life Christian Schools. Mark is the Director of Strategic Growth and discusses the unique challenges and victories of managing the brand and marketing for a multi-campus private Christian school. Find Mark on LinkedIn: https://www.linkedin.com/in/mark-sherrod-6b102192/ Visit Madison's website: https://www.creativechameleonstudio.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/

Ep. #23: Campus Chats w/ Valley Christian Schools

On this episode, we're joined by Ashley Trathen from Valley Christian Schools. Ashley is the Director of Marketing and shares the journey of what brought her to VCS, lessons learned in this role, and how she works with her team to position the school in a competitive way. Find Ashley on LinkedIn: https://www.linkedin.com/in/trathen-ashley/ Visit Madison's website: https://www.creativechameleonstudio.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/

Episode #22: Why You Need Personalized Market Research w/ Aubrey Bursch

On this episode, we're joined by Aubrey Bursch from Easy School Marketing. Aubrey helps schools gather and analyze personalized market research so they can tailor their marketing strategy to their target audience. She explains the ins and outs of collecting this research, why it's important, and how schools can use it to further their marketing reach and impact. Find Aubrey on LinkedIn: https://www.linkedin.com/in/aubreybursch/ Visit Aubrey's website: https://www.easyschoolmarketing.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/

Season 1

Episode #21: Refreshing Your School's Website w/ Dale Seabury

An impactful school brand is one that presents your school in a compelling way. This means shaping a winsome perception of who you are and communicating with your audience in a persuasive way. Your website is a major tool in this process, and having relevant, up-to-date content is necessary to make it an effective tool. On this episode, I'm joined by Dale Seabury, a school consultant who has helped many schools improve their marketing efforts. We talk about how to know when it's time to revaluate your site's content, what the process looks like, and helpful tips to make it a success! Find Dale on LinkedIn: https://www.linkedin.com/in/dale-vecere-seabury-65b72337/ Visit Dale's Website: https://seabury-consulting.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: https://www.creativechameleonstudio.com/

Episode #20: Igniting The Joy Of Education w/ Scott Barron

On this episode, we're joined by Scott Barron of School Growth. Scott helps support school leaders, guiding them through strategic alignment, leadership retreats, and professional development. We discussed the challenges of internal school alignment, why strategic services must be tailor made for your school, and what it takes to rediscover joy in education. Find Scott on LinkedIn: https://www.linkedin.com/in/scottebarron/ Visit School Growth: https://www.schoolgrowth.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: https://www.creativechameleonstudio.com/

Episode #19: Schools & The Rising Danger of AI Deepfakes w/ Evan Harris

On this episode, we're joined by Evan Harris from Pathos Consulting Group. Evan is a leading expert on the intersection of AI and education, helping schools navigate the changing landscape and assisting in shaping vital legislation. We talked about the pressing need for schools to be prepared for the new dangers that AI presents, particularly in the area of AI-generated non-consensual images. Schools need to be aware of this rising form of harassment and bullying, as well as having thorough HR and PR plans for addressing these issues. Evan helps inform and guide schools in equipping faculty and staff to handle any incidents. Visit Evan's website: https://pathosgroup.ai/ Find Evan on LinkedIn: https://www.linkedin.com/in/evanharrisai/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: https://www.creativechameleonstudio.com/

Episode #18: Campus Chats w/ Foundation Academy

On this episode, we dive into the marketing department of Foundation Academy in Winter Garden, Florida. I'm joined by Joseph Cioffi, the director of marketing and communications. We discuss his unique background, from being a Disney animator to shaping the brand of Foundation Academy. We also talk about how his team works to continually develop the messaging that connects with their audience, create on-campus touchpoints, and build brand equity from the inside out. Learn more about Foundation Academy: https://www.foundationacademy.net/ Find Joseph on LinkedIn: https://www.linkedin.com/in/joseph-cioffi-1986b0243/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: https://www.creativechameleonstudio.com/

Episode #17: Principals and Effective School Leadership w/ Mark Zockoll

On this episode of True Colors, we're joined by Mark Zockoll from Christian Principals Podcast. Mark helps shine light on the role of principals when it comes to reflecting your school's true colors. He provides insight and understanding for what supports effective leadership, managing board relationships, and interacting with parents and families. Find Mark on LinkedIn: https://www.linkedin.com/in/mark-zockoll-a2863876/ Visit Mark's website: https://www.christianprincipalspodcast.com/ Find Madison on LinkedIn: https://www.linkedin.com/in/madisoncarr/ Visit Madison's website: https://www.creativechameleonstudio.com/

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