Relooking at the structure and customer's buying and thinking patterns by answering the questions:

1. Who is my customer?

2. How does he buy? → Customer mind mapping

3. What is the exact journey of buying and how does he behave post buying? → You really need to map the journey of how the customer is buying your product. You need to map the exact strategy.

Steps in the journey of buying:

1. Make the customer buying journey.

2. At every journey point, ask a question.

• Will the customer use multiple channels at this point? → if yes, what are the channels and will they be proactive or reactive?

• Is this point important in the customer journey? X-axis- Importance of the journey point. Y-axis- Propensity to us ...