The journey of Digital Transformation starts with Strategic Alignment

I. Thinking about Pain Solving

1. How do we think about business in a new way?

1. What is the social tension that exists in today’s world that I am truly resolving? Do we digitize everywhere or only in pockets?

II. Connect to the Customer Journey

1. Draw a comprehensive customer journey

2. Mark the Moments of Truth on that journey

3. Tabulate those moments

4. Identify where those moments stand on

   1. Propensity to use multiple channels (High and Low)

   2. Importance of that journey step in the customer journey (High and Low)

Mechanism of Digitization

5 Essential/ Importa ...