Episode notes
In this episode of The Think Factory podcast, our host Chris Santomassimo speaks with Tim Murphy, President of Printware LLC, about the evolution of the printing industry and the rise of inkjet.
From tactile engagement to lasting impressions, Tim shares stories that highlight how print—especially direct mail—is still a highly effective customer touchpoint. The conversation dives into user experience, the evolution of packaging, and how personalization in print can spark action. It's a compelling discussion on how something as simple as an envelope can be the gateway to powerful brand storytelling.