The Smartest Podcast

by John "ColderICE" Lawson

The Smartest Podcast with John "ColderICE" Lawson is the show with some of the smartest, most successful individuals in business. His guests share their knowledge and experience on a variety of topics, ranging from marketing and sales to finance and investment. Lawson's thoughtful questions and insightful comments help his listeners learn from the best in the business world. The Smartest Podcast is a must-listen for anyone w ...   ...  Read more

Podcast episodes

  • Season 1

  • Email Marketing Optimization Strategies with Danavir Sarria

    Email Marketing Optimization Strategies with Danavir Sarria

    Email marketing optimization is essential for online businesses to succeed. By leveraging the power of automated campaigns, email segmentation, and data-driven strategies, you can maximize your reach and engagement with customers. Optimizing your emails will improve open rates, conversions, and overall customer satisfaction. Danavir is the founder of SupplyDrop, an ecommerce marketing agency that helps 7-8 figure DTC brands make $1M in additional revenue with email & SMS. Danavir and his team have developed an optimization process that helps online businesses drive maximum returns from their email campaigns. Listen to this podcast episode to learn Danavir’s process for email marketing optimization in ecommerce. He discusses best practices for segmentation, personalization, campaign creation, and more. Danavir explains the key metrics you should be tracking to measure success. And, he shares his top tips for improving campaigns for your business.

  • From the Street Corner to the Corner Office with Marquel Russell

    From the Street Corner to the Corner Office with Marquel Russell

    Sometimes the light hits just right, and you capture the moment. Marquel Russel is a shining example of this phenomena. He’s an example of determination, grit and belief in oneself to rise from the street corners to the "corner office." Growing up on the west side of Atlanta, Marquel wasn’t blessed with many opportunities for success. His early life was filled with 'opportunity' to not be his best. But Marquel was determined to be different. This was originally recorded in 2020, but Marquel’s wisdom is timeless. He exemplifies what it means to take the tough road and make something out of nothing. His ambition, drive and resourcefulness led him from the street corner to success. He has become a beacon of light for so many, showing that with hard work and determination, everything is possible.

  • The Untold Truths of Being an NFL Keynote Speaker with Shawn Harper

    The Untold Truths of Being an NFL Keynote Speaker with Shawn Harper

    Shawn Harper knows what it feels like to encounter failures, road blocks and disappointments. Growing up on the south side of Columbus, Ohio, Shawn had to overcome failure, adversity and learning disabilities. But he discovered the secrets to unlocking “The Winning Edge,” and now speaks all over the world, training others to win in business and in life. Shawn Harper talks about what it takes to be a keynote speaker. He shares his experiences as a professional athlete and how those lessons have become invaluable for him in his career. He offers advice to aspiring individuals on the power of personal branding, developing relationships with clients, and giving back to your community. Shawn is "the real deal" with so much experience and great stories of success. He is a WINNER!

  • Why Everyone Needs To Podcast For Business Today with Troy Nalls

    Why Everyone Needs To Podcast For Business Today with Troy Nalls

    Today, I'm joined by my friend and business podcaster, Troy Nalls. Troy is going to share with us how podcasting can benefit our businesses. Podcasting is a great way to share your message with the world and grow your business. It’s a powerful way to connect with your audience and build relationships with them. But it’s not just for big businesses. Podcasters of all sizes can benefit from this powerful marketing tool.

  • How To Use YouTube Video For Marketing with Rob Stanley

    How To Use YouTube Video For Marketing with Rob Stanley

    As a busy entrepreneur, you know that time is precious. You probably don't have time to waste on things you don't enjoy, like being in front of the camera. But what if I told you that video marketing doesn't have to be a chore? That you can create compelling videos for your business without being a pro? And that by using video marketing, you could actually save time and grow your business? Listen to this episode of The Smartest Podcast to learn how you can make video marketing work for you.