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The Smartest Podcast

The Smartest Podcast

by John "ColderICE" Lawson

Entrepreneurship Marketing How To

Season 1

Email Marketing Optimization Strategies with Danavir Sarria

Email marketing optimization is essential for online businesses to succeed. By leveraging the power of automated campaigns, email segmentation, and data-driven strategies, you can maximize your reach and engagement with customers. Optimizing your emails will improve open rates, conversions, and overall customer satisfaction. Danavir is the founder of SupplyDrop, an ecommerce marketing agency that helps 7-8 figure DTC brands make $1M in additional revenue with email & SMS. Danavir and his team have developed an optimization process that helps online businesses drive maximum returns from their email campaigns. Listen to this podcast episode to learn Danavir’s process for email marketing optimization in ecommerce. He discusses best practices for segmentation, personalization, campaign creation, and more. Danavir explains the key metrics you should be tracking to measure success. And, he shares his top tips for improving campaigns for your business.

From the Street Corner to the Corner Office with Marquel Russell

Sometimes the light hits just right, and you capture the moment. Marquel Russel is a shining example of this phenomena. He’s an example of determination, grit and belief in oneself to rise from the street corners to the "corner office." Growing up on the west side of Atlanta, Marquel wasn’t blessed with many opportunities for success. His early life was filled with 'opportunity' to not be his best. But Marquel was determined to be different. This was originally recorded in 2020, but Marquel’s wisdom is timeless. He exemplifies what it means to take the tough road and make something out of nothing. His ambition, drive and resourcefulness led him from the street corner to success. He has become a beacon of light for so many, showing that with hard work and determination, everything is possible.

The Untold Truths of Being an NFL Keynote Speaker with Shawn Harper

Shawn Harper knows what it feels like to encounter failures, road blocks and disappointments. Growing up on the south side of Columbus, Ohio, Shawn had to overcome failure, adversity and learning disabilities. But he discovered the secrets to unlocking “The Winning Edge,” and now speaks all over the world, training others to win in business and in life. Shawn Harper talks about what it takes to be a keynote speaker. He shares his experiences as a professional athlete and how those lessons have become invaluable for him in his career. He offers advice to aspiring individuals on the power of personal branding, developing relationships with clients, and giving back to your community. Shawn is "the real deal" with so much experience and great stories of success. He is a WINNER!

Why Everyone Needs To Podcast For Business Today with Troy Nalls

Today, I'm joined by my friend and business podcaster, Troy Nalls. Troy is going to share with us how podcasting can benefit our businesses. Podcasting is a great way to share your message with the world and grow your business. It’s a powerful way to connect with your audience and build relationships with them. But it’s not just for big businesses. Podcasters of all sizes can benefit from this powerful marketing tool.

How To Use YouTube Video For Marketing with Rob Stanley

As a busy entrepreneur, you know that time is precious. You probably don't have time to waste on things you don't enjoy, like being in front of the camera. But what if I told you that video marketing doesn't have to be a chore? That you can create compelling videos for your business without being a pro? And that by using video marketing, you could actually save time and grow your business? Listen to this episode of The Smartest Podcast to learn how you can make video marketing work for you.

Building Your Business Legacy with Lamar Tyler

On this week's episode of "The Smartest Podcast", John "ColderICE" Lawson talks with Lamar Tyler, as they discuss "Building Your Business Legacy." Lamar is the creator and co-founder of the international business network, Traffic Sales & Profit (TSP), a premier community for purpose-driven African American entrepreneurs that provides solutions to drive more website traffic, convert more online sales and increase business profit. As an expert in digital marketing, sales and social media, Tyler has been interviewed on The Today Show, Black Enterprise, Rolling Out Magazine, Yahoo! Small Business and more. He's also the host of the popular web-series and podcast, "Traffic Sales and Profit Show." So tune in this week for an episode you definitely don't want to miss!

How To Guerilla Market Your Business with Milas King

This episode of "The Smartest Podcast with John Lawson" is for the small business owners. The scrappy entrepreneur. The person who is always hustling to make their business succeed. It's for anyone who knows that success comes from hard work, dedication and a bit of luck. In this episode, we speak with Milas King, successful entrepreneur and co-owner of Divinci's Pizza chain here in the Atlanta area. He will share his advice on how to make your business thrive. And share some of his guerilla marketing tactics he used to get Divinci's off the ground. If you are an entrepreneur, or want to be one, this episode is for you!

The 3 Steps to Find, Engage and Sell to Your Audience with Alita Harvey-Rodriguez

On this week's episode of "The Smartest Podcast", John "ColderICE" Lawson talks with Alita Harvey-Rodriguez, and she will share with us "The 3 Steps to Find, Engage and Sell to Your Audience." Alita Harvey-Rodriguez is known as one of Australia’s leading marketing and strategic creativity experts, and the brains behind MI Academy. Diagnosed with Dyslexia in her early childhood, Alita’s ‘out of the box’ thinking has seen her carve out a very successful career and business. Driven by her insane passion for problem-solving, Alita works with CEOs and business leaders to build more strategically creative, high performing teams. Alita’s unique insights on how to find, engage and sell to your audience will change the way you think about marketing forever. So tune in this week for an episode you definitely don't want to miss!

Logistics and How It's Changing Ecommerce with Eddie Levine

~ Logistics and How It's Changing Ecommerce ~ Special Guest: Eddie Levine If you're looking for some ecom inspiration, look no further than Eddie Levine. As the President and co-founder of Hub Dub, Ltd., Levine has a wealth of knowledge when it comes to Ecommerce and online marketing. In this episode of "The Smartest Podcast" with John "ColderICE" Lawson, we'll take a look at some of the secrets behind his success, and learn how we can apply them to our own businesses!

How to Succeed After Failure with Stan Pearson

Failure is a part of life. We all experience it in different ways, but the one common thread is that it doesn't feel good. It can be downright demoralizing, discouraging, and disheartening. And yet, it's also an essential part of the learning process. If we never failed, we'd never learn anything new or improve upon our old skills. The key is to pick ourselves up after a failure and keep moving forward. Stan Pearson's journey isn't rags to riches. It's more about fighting his own issues within & helping himself and others overcome failure.

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