Five things I would do differently if I were starting Clockwork from scratch tomorrow. None of them original. Almost none of them what any first-time founder actually does, including the version of me who started Clockwork.

Hire a technical cofounder before you incorporate. Spend the first year on marketing, not on product. Stop overbuilding past the version the market would already buy. Stop hiding inside the codebase to avoid the part of the job you're not as good at, which is selling. And the contrarian one — admit that being too early is a problem unless you have the perseverance and the cash to outlast the wait.

I made every one of these mistakes building Clockwork. Some of them cost me years. This episode is the honest version of what I'd tell year-one-me, not the LinkedIn version that flatters everybody involved.

The cofo ...