What if the posts you almost don't publish are the only ones that actually work?

I went into my LinkedIn analytics and pulled my top ten posts of the last year. The result was uncomfortable. Three of the ten were confessions about what building Clockwork has cost me — 100 pounds lost, four years going broke, three years sober. One was me publicly picking a fight with the industry I came from. The thought-leadership posts I'm proudest of? Tier four.

In this episode I walk through each of the top ten. Not by reading them back. By drilling into what was actually going on when I wrote them, what I left out, and what I think about them now that I've seen the data.

The Outsourced CFO post that did ninety-one thousand impressions and broke into a comment-section war I wasn't sure I could survive. The hundred-pounds-lost post that becam ...